Why blogs is important?

1. Blogs allow you to update your content regularly

A serviced apartment or holiday accommodation website can be fairly static as the information regarding your apartments and your services typically does not change significantly over time. This makes it hard for service apartment and accommodation providers to add new content unless of course, you have a new property to brag about.

2. Blogs make you think outside the box and review your local neighborhood

Blogs are a great way of making you take a step back and see the bigger picture. Go out and about and talk to neighboring businesses. Eat at the local restaurants and drink at the local bars, if you don’t already! Find out who their customers are and talk to the demographic to find out what motivates them to be there. Maybe your neighborhood is great for up-and-coming artists. Why not support those artists by commissioning some art to display on your premises, or offer them some gallery space – and then blog about it!

3. Blogs give you something to share and talk about on your social media channels

Another great reason for starting a blog is to help your social media. A blog article gives you something to talk about and share. Choose topics that people are likely to share and post on Twitter, Facebook, Google +, and LinkedIn. Add your blog to your email signature.

Take time to review a local attraction or a great new restaurant in the area. Make use of the keywords and find popular hashtags to spread the word. Put your own personality into the blog, write about your own personal experience and make your story stand out from the crowd.

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